Online rentals – what’s the right price point?

A little while ago there was an interesting post and discussion on LDS Cinema Online about, well, online distribution of LDS films. It was actually about all distribution models, but online is the area I’m most interested in. You can check that out here.

Apropos, just now I saw that Melted Hearts: El Otro Lado del Corazon is available for online rental at http://pepun.com for $4 for 48 hours. You can watch that here. I think that’s a really good price point for any audience, but especially for one as notoriously stingy as Mormons. But I don’t know anything about the negotiations on the back end, what kind of deal the filmmakers got. Any thoughts? Is that too much? Too little? Anyone with insider information about that site in particular? Basically I’m really curious about what the general Mormon community would be willing to pay to rent a feature film over the Internet. What would you pay?

On a related note, I enjoyed reading about the blooming field of what you could call online fulfillment companies in Sheri Candler’s recent article for Microfilmmaker Magazine. The field’s always changing, but that’s definitely worth a read. Thanks again, Sheri!

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